By Abdulfatah Babatunde
Thenewszenith reports that Nigerian Liquefied Natural Gas (NLNG)‘s recent rebranding with a new logo symbolises its aim to consolidate its leadership role in the global energy space.
Mr Andy Odeh, General Manager of External Relations and Sustainable Development at NLNG gave this insight at a press briefing on Tuesday in Lagos.
“Symbolically, we want to look different. We’re still doing the same business, but we now want to be seen as agile, we want to be seen as adaptable.
“We want to constantly evolve as a company, based on what’s happening within the industry.
“NLNG wants to now be seen more as an energy company, rather than an LNG company,’’ TheNewsZenith quotes him as explaining.
Speaking further, Odeh said this was because NLNG is playing in the energy space and that is why all kinds of things are happening.
“You may look at it against the backdrop of energy transition, low emission or carbon emission and all of it.
“So all of that packed into why this (rebranding) is happening. In all of these, rebranding is one of the activities that look into the future.’’
Explaining how the company settled for the new logo, Odeh gave a graphic narration, saying it was an outcome of rigorous competition both in-house and external participation.
“NLNG is up there. If you check there, you will notice that most organisations, when they have a symbol like this, they put the name at the bottom.
“Some put it at the left, to the right and at times, at the top. Very few companies do this way as we’ve done ours. We are trying to be creative about it.
“We just wanted to be different and when we tried it, it worked.
“So, now in the modern age, we (NLNG) contest it with young people and older people like you and me.
“People who saw the rebranding outcome love it. They say it looks simple, clean and nice, it’s not fluttered and it’s relatable, it’s modest.
“Someone said there was confusion between the symbol and the name. We don’t also want to close the fact that we are NLNG.’’
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He recalled that at its inception, the company adopted the Nigeria Liquefied Natural Gas Limited, in full as its name.
“Then, in those days when construction was coming up and we almost became an operating company, we became Nigerian LNG then. We are now NLNG.
“The option was to have a completely new name but that’s what happened now,’’ TheNewsZenith quotes the retiring GM as saying.
Before adopting the new logo, Odeh said there was, initially, a competition internally within colleagues.
“They came with so many interesting options and you will see some of those images to be interesting.
“Later, we opened the competition for both in-house and external participation. What you see now, went through a lot of iteration from how the name is written.
“At the end of the day, We came up with this. And selecting this means that it went through all kinds of tests.’’
Odeh, who is preparing to proceed on retirement leave, used the occasion to introduce Dr Sophia Horsfall, as the incoming General Manager, External Relations and Sustainable Development.
He urged media practitioners to extend their hands of cordial relations which he had tremendously enjoyed, to Horsfall.
In a brief remark, Horsfall reiterated the commitment of NLNG to be a trailblazer in the energy field.
She sought the cooperation of the media in this task of consolidating NLNG as a leading player in the industry.
TheNewsZenith recalls that Dr Philip Mshelbila, NLNG’s Managing Director, had on Oct. 25, unveiled the new logo and trade name as part of a strategic rebranding initiative.
Mshelbila noted that the move aimed at aligning the company’s vision with evolving global energy demands.
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