UNWTO proposes Hollywood-Nollywood collaborations to export African culture

UNWTO proposes Hollywood-Nollywood collaborations to export African culture

By Our Correspondent

The United Nations World Tourism OrganisationUNWTO: How to attract tourists to cultural sites – Expert (UNWTO), on Wednesday, proposed a collaborative arrangement between Nollywood and Hollywood to further export African culture.

Zurab Pololikashuili, Secretary-General of UNWTO made the proposition during the UNWTO Conference on Linking Tourism, Culture and the Creative Industries, held in Lagos.
Pololikashuili said that he was impressed with Nollywood performance over the years.
He said that the proposed collaboration would feature a roadshow that would use cinemas and the creative industry to export the potential of tourism and African culture.
“We can do a lot of things together, if we can speak on this from Nollywood and Hollywood and we agree, then our next meeting, we will sign the necessary documents.
“With this, it will be easier to understand one another.
“I say congratulations to Nigerians to have succeeded with Nollywood.
“The various presentations have been interesting and amazing and I am happy to have made new friends here in Nigeria,” The NerwsZenith quotes the UNWTO scribe as saying.
The three-day global conference started on Nov. 14.
It attracted delegates from across the globe.
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